Best retail products to sell in 2025
Discover the top retail trending products that businesses are making the most of and learn the best tactics to remain profitable during 2025.
Retail is evolving faster than ever, and keeping up isn’t just an option, it’s survival. The trends that ruled the shelves yesterday are already old news.
Take it from Steve Jobs: “Innovation distinguishes between a leader and a follower.”
In 2025, the leaders will be the retailers who adapt, predict, and own the trends before anyone else. Gone are the days of playing it safe. Retail today is bold, digital-first, and utterly dynamic. It’s about spotting the next best thing, not stocking last year’s leftovers.
Consumers are spending more, optimism's rising, and the appetite for what’s new is insatiable. This is your time to shine. So, let's discuss how to find the most high-demand, best-selling products online and in-store together.
Trending products for an online business
Online shopping - we can't get enough of it. We're scrolling, clicking, and adding to cart faster than ever. It’s convenient, it’s addictive, and it’s where the future of retail is really and truly thriving.
Last year, over 15.6% of total retail sales in the US came from an ecommerce store. Fifteen. Point. Six. Percent. And that number isn’t just sitting still. Forecasts predict it’ll hit 20.6% by 2027.
Now, let us ask you something. When we say “online store” and ask you to think about a brand - a big one, known for selling everything online, who pops into your head? We’re betting most of you thought of the same giant. The one and only Amazon, right?
We thought it was only right to look to this multinational as a benchmark for what’s trending in online retail. Here's what Amazon had to say about what product categories and specific items they expect to be big hits in 2025:
For electronics
The electronics market is one of the fastest-moving industries out there. New innovations drop almost daily, and customers are always hunting for the next gadget or device to streamline their lives (or just show off to their friends).
So, what’s trending for 2025? Surge protectors. Yep, these are essential tools for keeping electronics safe from power surges, protecting everything from smartphones to laptops, and even larger appliances.
Surge protectors stand out because of their reliability and durability. Customers love them because they work. And with glowing reviews backing them up, these products are a no-brainer for everyone looking to sell online.
For clothes, shoes and jewelry
Now, we’re guessing a lot of you 90s babies are about to be cringing at your screens reading this. Some of you may hear the "What are thoseeeee?" meme playing in your heads. But, like it or not, Crocs have made a comeback.
They're officially cool again. How do we know? Well, as well as Amazon saying they’re a hit with shoppers, the fashion world is putting its stamp of approval on them. Crocs clogs made an appearance at this year's Fashion Week during Ancuța Sarca's spring/summer 2025 collection.
If you have an online store that sells clothes, shoes and accessories, consider adding some plastic perfection to your inventory.
For skincare and beauty products
Next up on our list of products to sell online is the humble pimple patch. Now, if you’re not a member of Generation Alpha or Gen Z (Zillenials we’ll factor you in too), you might be wondering what on earth these things you speak of.
Let us explain. Pimple patches are small, acne-fighting stickers that you apply directly to a blemish. Now, back in the day, these were clear or skin-toned and mostly reserved for overnight use. But today, that's all changed.
According to The Washington Post: "The pimple patch becomes a breakout fashion statement. No longer just a skin-care tool, the patches have become chic accessories and a form of currency in lunchrooms and locker bays."
Celebs are also endorsing and showing support for wearing these out and about too. Hailey and Justin Bieber casually sport them in their daily routines and Florence Pugh and Willow Smith have made them a social media staple.
For home and kitchen
The Home & Kitchen category is a massive space, packed with products that make daily living easier, stylish, and even more efficient. Similarly, Kitchen & Dining continues to shine as one of the top-performing retail trends in ecommerce, and for good reason:
The rise in culinary enthusiasts and the home cooking trend has made kitchen gadgets, cookware, and dining essentials more sought-after than ever.
As people invest more time creating special meals at home, demand for innovative, easy-to-use tools has only grown.
The trend of hosting intimate gatherings, from dinner parties to family get-togethers, has created a strong need for stylish dining ware and accessories.
From insulated cups like Stanley Quenchers, which have become a social media sensation (and are now $750m powerhouse), to crock pots, air fryers, veggie choppers and any cute dining tableware, these items are meeting the demand for convenience, style, and practicality.
For health and wellbeing
Over 70% of Americans are more conscious of their physical health after the COVID pandemic. 73% of consumers plan to eat and drink more healthily post-pandemic. 60% say the content they find on social media about food and nutrition has encouraged healthier choices.
People aren’t just dabbling with quick fixes. They’re investing in lasting solutions. They want wellness routines that stick, supplements, fitness equipment, tools for mental health, and better nutrition.
Social media marketing didn’t just show people kale smoothies and green juices. It showed possibility. It showed success. And now, everyone wants a slice of that.
What does this mean for you? It means opportunity. It means selling solutions that make health accessible, easy, and realistic. Think protein powders, at-home fitness gear, mindfulness apps, vitamins and supplements, resistance bands, ergonomic tools, and smart wellness gadgets.
For technology and phone accessories: smartphone screen protector
Now, we can show you the latest smartphone accessories out there to help give you inspo for when you start selling products online. However, according to Amazon there's actually no need.
That's because the smartphone screen protector is still one of the most essential (and most in-demand) accessories out there.
It might not be flashy, but it’s functional. Nobody likes a cracked screen, so today’s options are ultra-clear, shatter-resistant, and practically invisible.
Best of all, they’re perfect for anyone and everyone. Parents, college students, busy professionals, or even the person who always drops their phone.
Whether it’s for a new iPhone, Samsung, or any other top-tier device, customers are searching for the perfect balance of durability and design for their mobile phone accessories.
